Warning: JavaScript is disabled. Please enable JavaScript to use this web site. Let’s get something straight right now. Rumors of SEO’s death are greatly exaggerated. You may have heard people saying it is dead. And if not, you certainly will. Drastic changes by Google over the past two years and new changes on the horizon in January 2014 have created this controversy. The problem is it’s just not true. Don’t believe the hype. In fact, quality SEO strategy is needed now more than ever. It is becoming increasingly more difficult and time consuming for businesses to do it without professional help. While SEO is not dead, it has definitely evolved. More like a caterpillar transforming into a butterfly, SEO has transformed as well. This is actually not old news. SEO has been evolving slowly over the past few years. It really truly transformed just about 18 months ago. Sadly, many SEO agencies are only now starting to catch up to the recent changes and the ones coming just next month. And those just waking up to this are panicking. So it’s been big news. Worse than agencies just learning this now, there are many so called SEO experts/consultants out there who are still using outdated strategies. They don’t even know what has changed and how to operate in 2014. They are doing a lot of harm to their clients who are completely unaware. They are using practices that have been banned from Google for years. These practices will result in a website being penalized by Google. So working with a company like this will not only not help you, it will hurt you. Adam Connell from BloggingWizard. “There’s a lot of companies, seemingly more than ever before just operating churn and burn type SEO services. People that don’t know about SEO are leaving quality agencies and purchasing these dodgy services, then getting a penalty and going back to their old agency. Others just completely lose faith in SEO agencies and some even lose faith in SEO altogether. There are some worrying comments flying around on SEO blogs that talk about how SEO is a waste of time. It’s only a waste if you’re doing it wrong. I’ve even seen supposed ‘experts’ claim that if you don’t experiment with older ‘questionable tactics’ then you know nothing about SEO. This type of mindset just goes to show how serious the problem is and the fact that Most SEO’s (note, I use the term ‘SEO’s’ very loosely) don’t respect their clients enough to even care about what happens to their website. The truth is, SEO is just a part of an overall strategy. It is part of a bigger picture that I like to refer to it as Digital Engine Optimization. A company that only focuses on the search engines, (and by company I mean either an agency or a business implementing their own in-house strategy), is putting themselves at tremendous disadvantage. Today an agency or business must focus on the entire digital universe with an integrated approach. Google is still tremendously important as are the other search engines. However, being successful with online marketing is not just about search and search is not just on a computer any longer. And the things that Google uses to determine your authority online involve more than what old fashioned SEO offers. Your digital marketing plan must contain all these elements to work the right way. It must be flexible enough to change as technology and methods change. It cannot just be online. There are connections that must be made from offline to online. Search, as mentioned already, is and will always be important. The need for good SEO is never going to go away. It will only increase in complexity. Oh yeah, did you know that Google is a social media platform too? So there’s that. The world has gone mobile. And not just smart phones. Look for more wearable mobile technology like Google Glass to continue moving more and more people off their old PCs and laptops. Social media is just the automation of what has been around since the dawn of time. It is nothing new. But now the reach is global. It has matured and is here to stay. It has changed the way businesses market and will continue to be integral to success. Without actual marketing, nothing is sold. Just optimizing for search and social is great but without a careful marketing plan woven in, nothing will happen. And finally, everyone online is a publisher. Media must be incorporated into your plan. Try any of this without creating content and you’re on the fast track to wasting time and money. So how do you know if you’re doing the right thing or if your agency is doing the right thing for you? You have to educate yourself. But you also have to stay ahead of the curve as things change at the speed of light. Now more than ever, you need to take Digital Marketing very seriously. My recommendation is to find someone you can trust to either do it for you or show you how to do it for yourself. A trusted advisor can save you a ton of time and money. Want to really stay ahead of the curve? Here is Dan Cristo, founder of Triberr, sharing how he stays one step ahead of trends in social media. And finally, you have to measure success. And unfortunately, believe it or not, Googling yourself is NOT a metric for success or failure. I will be going into great detail on how you can measure SEO success in 2014 in the follow up to this post. Mike Brooks Mike Brooks on the Web Mike Brooks on Facebook Mike Brooks on Twitter Mike Brooks on LinkedIn Mike Brooks on Google Plus Mike Brooks on Pinterest Mike Brooks RSS FeedMike Brooks is President of Nuclear Chowder Marketing, a Digital Marketing Agency. Mike is passionate about helping businesses and entrepreneurs get customers online. Website development, advanced search strategy, social media, email marketing and mobile are just a few of the ways Mike helps local business owners with their online marketing. ... View full profileThis article originally appeared on Nuclear Chowder Marketing and has been republished with permission. Find out how to syndicate your content with Business 2 Community. Click here to cancel reply. Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences. B2C has earned a spot in the Top 100 Business Blogs on Technorati B2C has earned a spot in Top 50 on the AdAge Power150 B2C was named a Top B2B Marketing Blog by Marketo B2C was named a Best Blog of 2012 by BuyerZone B2C was named a Top 50 Blog by Evan Carmichael B2C was named a Most Updated Business Content MVP by Digital Talent Agents B2C is a Top Kred Influencer© Copyright 2010-2014 Business 2 Community. All Rights Reserved. Active ingrediants in ibuprofen Keyboard radioactive symbol Buttons for teenspot Gout in toe do i need an antibiotic Script malwarebytes updates silent on free version Mom jerks off 2 boys Download anti virus untuk handphone samsung Music not blocked blocked by school Tkpm test Hedo toga party photos Exampke of nursing narrative notes for psych Pc matic actress Meet n fuck bdsm cheats Sloth paw print Pictures of cherokee clothing Church pews craigslist Falcon man hammer video Vocabulary workshop level h unit 2 answer kingocabulary workshop Posters for elementary school treasurer Pub golf blank scorecard Yellow carpet glue toxic Phases of photosynthesis diagram Convert 40 gms to ml Apba runabout for salepba runabout for sale Bible verses about pastors teaching Ebora games Get 10th ann celebi ar Wives wearing see thru clothing Side effects on ibuprofen 600mg Culiando con su hijo Play cream babysitting 98.86 hacked Last minute hotels in montreal Letter of intent teaching job Letters of invitation to church event Halo assault rifle prop for sale Mmorpg ranger names Quantum dynamics of simple systems Jabcomix - farm lessons 17 Huge dog knots woman U.s. army 4187 examples Pdf walmart job application Cigarette smoke on clothes How to get unblocked on chatroulette Female fap roulette Dirty text message ideas long distance Managerial accounting case study recommendation letter Mapa de illinois Mom teaches son to masturbate story Bead duck pattern List of android emoticons Can you put adderall under your tongue Current quibids promo codes What to put in a college survival kit Greek costume sewing pattern Twhite rubbery discharge after use metronidazole Creative curriculum preschool lesson plans template Appendicular skeleton review sheet 11 How much 750 vicodin lass in the system Free itunes gift card codes generator download Clothes torn in public 3d virtual world where u can get pregnant When will the packers 2013-2014 be out Rixty free codes Level g unit 6 completing the sentence Thing thing shadow bastion story mode Officer initial counseling form army Calories in bonefish grill baja fish taco Funny male birthday cards How to get percocet instead of hydrocodone Boo mario color pages Stanford football cleat Youtube peliculas en espanol completas segundo chance Good reasons to be a student council treasurer Dsi point card genarator Best blojob video Barrett family scholarship fund Anatomy of the human torso diagram For the anniversary of my death analysis Female bodybuilders in dc Denver doctors who give promethazine with codeine Mother teaches son how to jack off Nikon l18 flickr 2 guys 1 hammer guys Mama e hijo Native american pictures free Photon capital advisors ltd Cell worksheets for seventh grade Spybubble nes Renewable resources alberta Fake credit card info for xbox Family reunion banquets Fotos de madres cojiendootos de madres cojiendo Residential lease agreement form pa Letter to terminate lease Coloring pages dogwood tree Certificate template for adobe illustrator Dark veins under the tongue Mexican mafia beheadingexican maf beheading Atk freepage gallery Facebook album names for freshman year Joint pain bracelets Dogs knotted up Desogen dry skin Dsi hacks cheats free Profit margin printable How do you get black eyes on meez New barbie christmas dvd Find the missing angle of a triangle worksheet Highlights on black women Emma starr videos for free Kuta software x and y intercepts French haircut diagram How to get more faces on bbmow to get more faces Thinogenics cheapest price Dafalgan codeine fiyat? Dsi point generator online with no download Tchecklist for nursing health assessment Ny driver license template Kate gosselin fake pics How to jack off with food Efficacy of victoza for losing weight Ibuprofen dose arthritis Ryan crenshaw sterling Buy oxycodone visa accepted fedex available Petechiae on ankles and legs Cameltoe from 2012 olympics Dog knot in lesbian Where can i buy game bred pitbulls Information on tooth and gum tonic rinse Carmen villalobos in see through clothing Sadlier-oxford vocabulary workshop tests level e Genes and alcohol Tbirthday invitation wording for no gifts please Business analyst resume with banking domain Girls pooping in girls face Inferior deep cervical glands Vocabulary level f 1 -3 review answers Facebook chat symbols for free 4cam free sxe Grand theft auto 1 cheats Offspring rise megaupload Ghetto display names Craigslist road grader Free foreign sex channels Letter samples for family introductions Catchy titles for science project about memory Diy build a trash bin Lin si yee hardcore Logo quiz level 2 answers for android Remembering lost loved ones quote Louis vuitton receipt template free Pictures of lsd and other drugs Ghetto gagger precioushetto gagger precious Mujeres nalgonas fotos Blackheads around anus Tlabeling diagram of axial and appendicular skeletonabeling Tmma monkey bar plansma monkey bar plans Dull pain on right side above hip Tetracycline foods to eat Where is idaly from levantate host Kindergarten worksheets on native americans Tiffany salon money Cerita sek nenek Western union in atlanta ga Mom quotes in spanishom quotes in spanish Search golf bags Character reference letters for a pardon Sheet musicronald binge Ava devine interviews Follandose Ascii art face Names of nerves in legs Ps3 online sniper names Ultra sound pictures Level f unit 3 answers sadlier vocabulary workshop Middle school thongs Did tanya memme get divorced Jadid tarin filter What is a pelvic prn tv doppler Football games new study hall Free crochet baby bowl photo prop Roger wiley pittsburgh steelers Emoticon for lotus sametime Precious labia tumblrrecious labia tumblr Aries man and cancer female Mixing morphine adderroll Angleium Follando con mi madre videos Funny student council slogans Real estate somers ny Full game of babysitting cream Can a gallbladder gurgle like a stomach Answer for scavenger hunt aero and officer mike Birth certificate maker online free Corporate sponsorship letter template Corporate compliance plan sample Fantasy football names list Design your own family and house What to write in a eighteen year olds birthday card Singles ad headline
留言列表
